Recently, the flagship MPV Maextro V800 from HarmonyOS Smart Driving and Huawei’s all-scenario new release, the MateBook Fold, both launched at a major joint event, once again raising the bar for high-end terminal experiences. Behind both products lies a shared foundational technology: Audio Vivid and HDR Vivid — two ultra-HD audiovisual standards under the Vivid brand that anchor the immersive sound-and-vision core of both flagship products, extending Vivid technology deeper into vehicle cabins and portable consumer devices alike.
As cars evolve beyond mere transportation into a “third living space” that extends daily life and soothes emotions, the Maextro V800 offers a solution that blends technological sophistication with human warmth.
The new model is equipped with the HUAWEI SOUND ULTIMATE Yueting Fei sound system, built on a hardware acoustic foundation of 41 speakers. Relying on Audio Vivid’s AI-based audio decoding standard, it breaks free from traditional sound-channel constraints, giving each sound object its own independent spatial position and dynamic motion trajectory — achieving true 360-degree, top-to-bottom, all-direction spatial immersion that closely mirrors real-world sound.
Building on Audio Vivid’s underlying capabilities, the Maextro V800 team partnered with Shanghai Conservatory of Music, integrating neuroacoustics and multi-sensory linkage technologies to create the industry’s first in-car full-frequency vibration system. Spanning four dimensions — spatial audio, lighting rhythm, seat vibration, and cabin environment adjustment — the system offers three customizable emotional modes: deep relaxation, focused wakefulness, and joyful stress relief.
Deep Relaxation Mode: Uses soft, three-dimensional soundscapes to soothe the nervous system; passengers’ average heart rate can drop by up to 10bpm, enabling effective rest during commutes.
Focused Wakefulness Mode: Directional spatial audio precisely boosts alertness, improving the driver’s clarity index by over 25%, helping drivers quickly enter a focused working state before their journey.
Joyful Stress-Relief Mode: Surround, three-dimensional audio effects dissolve fatigue, boosting users’ sense of pleasure by over 28%, releasing everyday stress with a single tap.
Audio Vivid here is no longer just an acoustic technical spec — it’s designed to give the car cabin its own sense of emotional healing, marking a leap for automotive acoustics from simply “hearing sound” to “healing through sound,” and setting a new industry benchmark for Vivid technology in smart vehicle cabin scenarios.
If the Maextro V800 redefined “hearing,” then the new MateBook Fold redefines “seeing.”
This flagship foldable laptop features an 18-inch dual-layer OLED flexible display — the world’s largest of its kind — packed with premium specs: a 92% ultra-high screen-to-body ratio, 3.3K high resolution, a 2,000,000:1 extreme contrast ratio, and 1600 nits of peak HDR brightness.
What unlocks the full potential of this top-tier screen is HDR Vivid technology. Through adaptive frame-based color adjustment, the screen can identify on-screen content in real time and dynamically match brightness, color rendering parameters, and P3 wide-gamut adaptive color management — whether for streaming media, flat design work, or professional video editing — faithfully reproducing image layers, true-to-life color, and the original creative intent of content creators, striking a balance between everyday entertainment and professional creative demands. This achievement marks a major breakthrough for Vivid technology in large-screen office devices.
From the flagship MPV cabin acoustics of HarmonyOS Smart Driving to the flagship foldable laptop’s imaging, Vivid technology continues to expand its coverage, powering diversified consumer scenarios from high-end folding devices to everyday consumption with distinctive, top-tier experiences. Going forward, UWA will continue to work with partners across the industry chain, using Vivid as its core link to enrich immersive audiovisual experiences across smart living scenarios, and joining hands to draw a new blueprint for high-quality development in the ultra-HD industry.
For years, wall-mounted TVs have chased “thinner” designs, often at the cost of picture and sound quality. The newly launched Changhong Wall TV D7S (65″/75″/85″) shows that it no longer has to be a trade-off — combining a true six-sided full-flat design with dual HDR Vivid and Audio Vivid certification, developed in close technical partnership with UWA.
Six-Sided Full Flatness: Unlike most wall TVs that only flatten the front panel, the D7S achieves a genuine six-sided flat form at just 3.9mm thick, using concealed magnetic mounts, an 8mm ultra-thin bracket, third-generation gallium nitride (GaN) power supply, and detachable cable management — eliminating the usual bulky “hump” and exposed wiring.
Vivid Certification: HDR Vivid uses frame-by-frame dynamic metadata to deliver more accurate contrast and color in dark and bright scenes, with MiniLED zone control and 98% DCI-P3 color coverage. Audio Vivid delivers immersive 4.1.2-channel spatial sound across seven independent sound units, up to 105W output, with rich, structured, high/mid-frequency clarity.
Changhong × HiSilicon: Loon Sound Effect 2.0 — Changhong and HiSilicon jointly developed this audio system to solve the weak-bass problem common to ultra-thin TVs, using separated sub-bass modules paired with the Hi-Wave acoustic mesh, AI voice interaction, and surround-speaker connectivity for a fuller, more coherent sound field.
Real-World Performance: Skin tones render naturally under HDR Vivid, and 4.1.2 spatial audio tracks footsteps and ambient sound with precise directionality — delivering true home-theater immersion without extra hardware.
As the wall-TV category shifts focus from “who’s thinner” to “who’s more complete,” the D7S — through Changhong and HiSilicon’s collaboration and UWA’s Vivid standards — shows that ultra-thin design and premium audiovisual quality can coexist, setting a strong reference point for the industry.
Recently, the Soda Music car-infotainment version officially launched, now fully supporting Audio Vivid spatial audio technology. Several mainstream vehicle models — including HarmonyOS Smart Driving models and Xiaomi — have already completed OTA compatibility updates, allowing drivers to download the Soda Music car version from the app marketplace and immediately experience the exceptional sound quality delivered by Audio Vivid. Soda Music has also launched an “Audio Vivid” playlist, covering pop, easy listening, and other genres to suit different drivers’ listening preferences. The car-infotainment version will continue rolling out to more vehicle models, including Li Auto, in the future.
As China’s first music platform built around single-track recommendations as its core experience, Soda Music is dedicated to creating a “listen anytime, understands what you want to hear” streaming experience. Powered by Douyin’s recommendation algorithm and tailored to user habits, the platform delivers precise music suggestions, making the car version even more focused on “driving, listening to what you want to hear.” This newly launched car version supports Audio Vivid technology, giving vocals, instruments, and ambient sound each their own distinct space with rich, detailed clarity — turning every drive into an immersive listening journey.
To fully adapt to the acoustic environment of a vehicle cabin, Soda Music partnered technically with the World Ultra HD Video Industry Alliance (UWA), connecting the entire Audio Vivid pipeline from content encoding to in-car decoding and playback. UWA provided the technical standards, terminal compatibility specifications, and technical support.
From now through September 30, 2026, drivers and passengers are invited to step into the cabin and experience it firsthand — capturing photos or videos featuring the Soda Music car version’s Audio Vivid spatial sound experience (steps: open the Soda Music car version, select “Immersive Panoramic Sound – Audio Vivid” under audio settings, and play a track), then posting them to the comment sections of related content on the official UWA and Vivid accounts (including UWA’s Weibo, Douyin, and Vivid’s Weibo and Xiaohongshu). Participants will have a chance to win a Soda Music SVIP monthly membership, while experiencing the immersive in-cabin audiovisual enjoyment brought by 3D Audio Vivid.
This collaboration between Soda Music and UWA marks an important breakthrough in the coordinated innovation between content platforms and ultra-HD audio standards, as well as a key milestone in scaling Audio Vivid technology’s adoption in vehicles. From content supply and technical adaptation to terminal deployment, both sides are working together to bring drivers and passengers a more immersive, warmer in-car music experience. Going forward, UWA will continue its close collaboration with Soda Music, working alongside in-vehicle industry partners to advance the upgrade of immersive cabin audiovisual experiences.
The UHD World Association (UWA) will participate in IBC 2026, one of the world’s leading events for the media, entertainment and technology industry, taking place from 11–14 September 2026 at RAI Amsterdam.
Under the theme “Boundless Vivid. Collective Intelligence.”, UWA will showcase the latest advancements in immersive audiovisual technologies, global standards and ecosystem collaboration, highlighting how innovation is driving the future of content creation, distribution and user experiences.
Visitors to Booth 3.C48 will discover:
Audio & HDR Vivid and Spatial Vivid technologies and their latest industry deployments
The latest progress in UWA global standards and international collaboration
End-to-end ecosystem applications spanning on-the-go, automotive, home entertainment, cinema, production tools and spatial media
Live demonstrations and showcases from UWA ecosystem partners
As a global industry and standards organization, UWA continues to bring together technology providers, content creators, broadcasters, device manufacturers and ecosystem partners to accelerate the adoption of next-generation UHD audiovisual technologies worldwide.
In addition, UWA will host a Networking Reception during the exhibition on the afternoon of 12 September at our booth in IBC 2026, providing an opportunity for partners and industry professionals to exchange ideas, strengthen collaborations and explore future opportunities.
We warmly invite industry partners, members and visitors to join us at Booth 3.C48 and experience the future of immersive media at IBC 2026.
On July 25, 2026, the global launch event for the Fulwin A9, themed “Setting Off Toward a Better Life,” was held at the Chengdu Science Fiction Museum. Designed with an aerodynamic aesthetic, the new car combines a sporty stance with a refined, elegant coupe-sedan silhouette, blending design with cutting-edge technology. The vehicle features Vivid technology, delivering an immersive in-cabin audio experience for a completely new level of quality travel.
At the launch event, several new Fulwin A9 models were unveiled. The car is equipped with a 23-speaker AI sound system, creating a 7.1.4.2 spatial audio field. The Audio Vivid fully unlocks the potential of this advanced in-car audio system, while its large-scale content ecosystem provides users with a rich, high-quality range of audio sources. Through deep integration of hardware and software, Audio Vivid delivers full, richly detailed, and dynamic sound, with music flowing naturally through the cabin for a heightened sense of presence and emotional impact. Users can open apps like NetEase Cloud Music or Ximalaya to instantly enjoy high-fidelity spatial audio content and audiobooks, each time experiencing a genuinely immersive listening experience. With its spacious cabin built for young drivers pursuing a better life, the Fulwin A9 turns the cabin into a private retreat. Whether during a daily commute, a quick break, solo relaxation, or a family road trip, the Fulwin A9 offers an immersive audiovisual companion for every journey.
The event also featured a dedicated immersive audiovisual experience zone, allowing guests to fully experience the spatial audio effects made possible by Audio Vivid, paired with atmospheric lighting design. Many guests stopped to listen closely and take in the experience, getting a firsthand feel for the same enveloping, immersive sound found in the actual vehicle cabin.
To date, Vivid’s in-car audio technology has been adopted across 58 vehicle models from more than 25 automotive brands. Looking ahead, UWA will continue deepening its collaboration with Chery and other industry partners, further advancing in-car UHD audio technology to accompany every user with premium sound on the road ahead.
As the FIFA Club World Cup 2026 captivates audiences worldwide, China Mobile Migu, the tournament’s official rights holder in China, continues to elevate the viewing experience with HDR Vivid technology. Together with the UHD World Association (UWA), Migu is advancing the UHD video ecosystem and delivering more immersive sports broadcasts while continuing to drive the adoption of HDR standards.
Continuous Technology Evolution: HDR Vivid Debuts at the FIFA Club World Cup
Since first applying HDR Vivid to the live broadcast of major international sporting events in the UEFA Euro 2020, China Mobile Migu, as one of UWA’s core members, has successively delivered HDR Vivid coverage of the FIFA Club World Cup 2025 and the FIFA World Cup Qatar 2022. The FIFA Club World Cup 2026 marks another major milestone, with HDR Vivid production and broadcasting solutions now fully matured.
(Image: Migu Video)
This year’ s tournament is being held across 16 distinctive stadiums in the United States, Canada, and Mexico, where widely varying indoor and outdoor environments, as well as changing weather and lighting conditions, present significant challenges for UHD production. Leveraging dynamic metadata, scene-by-scene optimization, and intelligent image processing, HDR Vivid enables significant enhancements to color reproduction, contrast, and image detail. From stadium lighting and pitch textures to players’ expressions, grass, and crowd reactions, every detail is preserved, providing viewers with a highly immersive experience.
(Image: Migu Video)
Building on years of technological innovation, China Mobile Migu has continuously optimized its HDR Vivid production workflow. From the Beijing 2022 Winter Olympics, to the FIFA World Cup Qatar 2022, the UEFA European Championship, and now the FIFA Club World Cup 2026, HDR Vivid has progressed to provide strong technical support for the broadcast of major international sporting events.
Cross-Industry Collaboration: UWA Builds an Open HDR Vivid Ecosystem
HDR Vivid has achieved large-scale application in international football broadcasts through collaborative effort across the UWA ecosystem.
To date, HDR Vivid has built a mature ecosystem, with 153 UWA member organizations spanning the entire value chain, from content production and tools to platforms, codecs, chipsets, and devices. More than 100 chipsets from over 10 companies natively support HDR Vivid, while over 40 companies have certified 415 products across seven categories, covering 1,369 device models and establishing a complete commercial ecosystem. Driven by the rollout of UHD channels and operator set-top box procurement, the HDR Vivid standard has been adopted by 4K UHD channels in Shenzhen, Hunan, and Shanghai, and made a mandatory requirement for operators’ set-top boxes. Leading OTT platforms, including Migu Video, have also adopted HDR Vivid, while major international football tournaments have become benchmark scenarios for standards implementation and validation.
Industry Value: HDR Vivid Redefines the Quality Standard for Sports Broadcasting
China Mobile Migu is the world’s only video platform to have commercially deployed end-to-end HDR Vivid at scale across multiple editions of premier international football tournaments. Its deployments at the Winter Olympics, the Olympic Games, multiple FIFA World Cups, the UEFA European Championship, and the FIFA Club World Cup have established HDR Vivid as a new benchmark for UHD sports broadcasting.
Compared with conventional static HDR, HDR Vivid uses intelligent multi-stage tone mapping to optimize shadows, mid-tones, and highlights, preserving richer contrast and finer detail in fast-moving sports while ensuring consistent image quality across devices through dynamic metadata.
From the FIFA World Cup Qatar 2022 to the FIFA Club World Cup 2025 and the FIFA World Cup 2026, China Mobile Migu has continuously refined HDR Vivid through the world’s premier sporting events. This independently developed dynamic HDR solution delivers immersive viewing experiences while showcasing the strength of China’s UHD standards and industry ecosystem.
Viewing Tip: The FIFA World Cup 2026 Finals is about to kick off, watch it live on Migu Video and switch to “Premium UHD – 4K HDR Vivid” for immersive 4K HDR viewing with dynamic lighting and a billion-color wide color gamut.
The 2026 APEC Digital Technology Week, part of the APEC Digital Week series, is being held in Chengdu from July 16 to 29. As a flagship event of APEC China 2026, it brings together government, industry, and academic representatives from APEC economies to exchange ideas on the digital economy, artificial intelligence, and audiovisual technologies, while showcasing regional digital innovation and exploring new opportunities for collaboration. From July 15 to 23, the UHD World Association (UWA), together with Huawei, Future Vision Industry Innovation Center (Shenzhen), Bosma, and BWOS, is showcasing the Audio Vivid immersive audio standard, an AI-powered 3D audiovisual solution, AR smart wearables, and 6K professional imaging equipment. Together, these innovations demonstrate China’s mature UHD audiovisual ecosystem, spanning standards, devices, and industry collaboration.
A Diverse Showcase Across Home Entertainment, AR Wearables, and Professional Imaging
The UWA booth features four showcase areas, including immersive home entertainment, AI smart glasses, AR wearables for outdoor safety, and 6K professional imaging, presenting an integrated ecosystem of standards, devices, content, and applications through flagship innovations from participating member companies.
Huawei × Yuanxiang: Commercial Audio Vivid Solution Demonstrates the Industrialization of China’s Immersive Audio Standard
The booth’s centerpiece combines a 110-inch Huawei Smart Screen + the Yuanxiang 430 Series Smart Speaker to demonstrate the commercial deployment of HDR Vivid and Audio Vivid. As the world’s first consumer smart speaker to commercially support Audio Vivid, the Yuanxiang 430 Series marks a major milestone in bringing China’s immersive audio standard from the laboratory to large-scale consumer adoption, allowing visitors to experience immersive spatial audio in a complete audiovisual setup.
Future Vision Industry Innovation Center: AR Smart Wearables Expand the Boundaries of Human-Computer Interaction
The Future Vision Industry Innovation Center showcases two innovative AR glasses designed for business and outdoor applications, redefining human-computer interaction across different scenarios:
1. ROKID GLASSES AI Smart Glasses: Designed for all-day use, the glasses support real-time face-to-face translation in 89 languages, first-person HD image capture, an AI teleprompter, and navigation, breaking down language and interaction barriers for cross-border business, remote collaboration, and everyday productivity.
2. CYBERSIGHT AR Sports Glasses: Designed for cycling and running, the glasses introduce a new standard for outdoor safety with an industry-first rear vehicle warning system. It combines a high-contrast HUD with AI-powered environmental awareness, displaying real-time alerts, heart rate, pace, navigation, and other key metrics directly within the user’s field of view, providing intelligent safety and immersive data interaction in outdoor environments.
BOSMA VEGA H2: 6K Imaging Redefines Professional Content Creation
The BOSMA VEGA H2 is the world’s first camera to support seamless switching between landscape and portrait shooting, bridging the gap between traditional live broadcasting and mobile-first content creation. A single device offers an integrated solution for short-form video, cultural tourism livestreaming, and professional filmmaking while advancing UHD content production capabilities.
End-to-End AI 3D Audiovisual Solution Ushers in a New Era of UHD 3D Experiences
Beyond hardware demonstrations, UWA is also showcasing its next-generation AI-powered end-to-end 3D audiovisual solution, developed in collaboration with ecosystem partners and open for cooperation with organizations across the Asia-Pacific region. Powered by advanced AI-generated 3D content technology, the solution addresses the shortage of high-quality 3D content and has already been adapted for leading TV brands, including TCL and LG. A dedicated 3D content zone is now available on Migu Video, supported by UWA’s standardized 3D production tools that connect AI content creation, network distribution, and home large-screen playback. Together, they deliver a complete end-to-end workflow, bringing immersive 3D viewing into the homes.
Leveraging the APEC Platform to Deepen Asia-Pacific Cooperation in Audiovisual Innovation
The 2026 APEC Digital Technology Week provides UWA with a platform to showcase China’s independently developed UHD audiovisual technologies and promote ecosystem collaboration across the Asia-Pacific. Guided by continuous standards development, ecosystem building, and international cooperation, UWA has established mature UHD audiovisual solutions based on its internationally recognized HDR Vivid and Audio Vivid standards.
The event also serves as a platform for technical exchange, standards cooperation, and industry collaboration with governments, enterprises, and organizations across APEC economies. Through these efforts, UWA aims to accelerate the adoption of China’s UHD audiovisual standards across the region and foster the coordinated development of the global UHD audiovisual industry. Visitors are warmly invited to experience the UWA exhibition and explore the future of the industry together.
The UHD World Association (UWA) and the World AI Eyewear Alliance (WAEA) have maintained a close strategic partnership, working together to advance technological innovation, ecosystem collaboration, and the global development of the audiovisual industry.
As IFA 2026 prepares to open in Berlin, Germany, WAEA will once again present WAEA@IFA 2026, an integrated international platform dedicated to AI eyewear and future audiovisual technologies.
Building on the partnership between UWA and WAEA, UWA is pleased to invite its member organisations to participate in the Future Audiovisual Zone (FAVZ) and the Future Audiovisual Summit (FAVS). Through exhibitions, product demonstrations, industry discussions, and international networking, participating members will have the opportunity to showcase their latest technologies, products, solutions, and ecosystem achievements to global audiences.
Future Audiovisual Zone (FAVZ)
The Global Showcase for AI Eyewear Innovation4–8 September 2026
Located in Hall 5.2, FAVZ will become the only dedicated AI eyewear exhibition zone at IFA.
The pavilion will showcase:
AI Smart Glasses
AR/VR Devices
Optical Display Technologies
AI Audiovisual Solutions
Smart Wearables
Digital Health Technologies
Sports Technologies
Supply Chain Innovations
Participants will gain direct access to international buyers, retailers, distributors, and strategic partners.
Future Audiovisual Summit (FAVS)
A Global Platform for Industry Leadership6 September 2026 | 14:30 – 17:30
Building the Global AI Eyewear Ecosystem Through Technological Innovation
The summit will convene:
Vision science experts
AI eyewear industry leaders
International standards organizations
European retail executives
Technology innovators
Key topics include:
Technology standards
Market access
Ecosystem collaboration
International expansion strategies
Industry best practices
Participants may join keynote sessions and panel discussions to strengthen their international influence and establish strategic partnerships.
Other WAEA@IFA 2026 Programmes
XR Global Product Launch
3 September 2026 | IFA Day 0
Co-organised with ShowStoppers, the XR Global Product Launch will serve as a dedicated international launch platform for XR and AI eyewear brands entering the European market.
The programme will provide participating companies with:
Dedicated product launch opportunities for flagship products and European market strategies
One-to-one engagement with international media, content creators, retailers, distributors, and industry experts
Immersive product demonstrations and hands-on experience areas
Media interview opportunities and additional support for global content distribution
As the only dedicated launch programme at IFA focused on XR and AI eyewear, the event aims to help participating brands strengthen international visibility, secure media exposure, and build connections with European channels and industry partners.
Participation opportunities include exhibition spaces of different sizes, product launch and media packages, summit speaking opportunities, investor pitch sessions, and strategic partnership programmes. Availability is limited and participation will be allocated on a first-come, first-served basis.
TechX Pitch
6 September 2026 | 09:30–13:00
Evolving from the NEXT Star Innovation Competition launched in 2025, TechX Pitch is designed as an international innovation and investment platform for AI eyewear, future audiovisual technologies, and AI hardware projects.
Key opportunities include:
Direct engagement with European venture capital firms, global corporate investors, and specialised industry funds
Potential investment matchmaking of up to RMB 5 million for selected projects
Access to market development, technology partnerships, and cross-border incubation resources
Opportunities to connect innovative technologies with international capital and industry applications
The programme aims to help emerging companies access global investment networks, accelerate European market entry, and support the international commercialisation of innovative technologies.
WAEA@IFA 2026 Programme Schedule
3 September 2026 | Messe Berlin, Berlin, Germany XR Global Product Launch — Co-organised with ShowStoppers, this event provides a dedicated international launch platform for XR and AI eyewear brands.
4–8 September 2026 | Hall 5.2, Messe Berlin Future Audiovisual Zone (FAVZ) — A dedicated exhibition zone showcasing AI eyewear and next-generation audiovisual technologies, and a key area of cooperation between UWA and WAEA.
6 September 2026, 09:30–13:00 | IFA NEXT Lab, Hall 25, Messe Berlin TechX Pitch — An international roadshow connecting innovative AI eyewear, audiovisual, and AI hardware projects with global investors and industry resources.
6 September 2026, 14:30–17:30 | Messe Berlin, Berlin, Germany Future Audiovisual Summit (FAVS) — A global industry forum on technology standards, ecosystem collaboration, market access, and international development, jointly supported by UWA and WAEA.
Contact Us Winsy Fung Exhibition Operations Director 📞 +86 183 0209 6864 📧 winsy.fung@thewaea.org
Join Us in Berlin Together, let’s shape the future of AI eyewear. WAEA@IFA 2026 is more than an event. It is a platform where technology companies, innovators, retailers, investors, and industry leaders come together to build the next generation of AI-enabled experiences. See you in Berlin.
On June 22, 2026, during the 31st Shanghai TV Festival, the UHD World Association (UWA) hosted the “Immersive Vivid, Envision the Future” International Exchange Event at UHD Audio & Visual Jing’an · π Space in Jing’an, Shanghai.
Centered on UHD audiovisual technology experiences, international industry dialogue, and the premiere of premium content, the event brought together domestic and international guests from film and television production, content distribution, media platforms, technology R&D, and cultural tourism communication. Participants engaged in in-depth discussions on the development opportunities of next-generation immersive audiovisual technologies, including HDR Vivid and Audio Vivid, in content creation, industrial implementation, and international ecosystem collaboration.
More than 30 guests from nearly 20 enterprises attended the event, representing 10 countries including China, Russia, Brazil, Cambodia, Mongolia, France, the Philippines, Georgia, Vietnam, and Indonesia. The participants included CEOs, presidents, producers, distribution executives, platform content leaders, international cooperation representatives, and government cultural tourism officials. Together, they exchanged views on UHD audiovisual technologies, international content cooperation, documentary distribution, cultural tourism storytelling, and the application of the Vivid ecosystem.
UWA Chairman and Member of the Editorial Board of China Media Group, Jiang Wenbo, delivered the welcome remarks. He noted that UHD audiovisual technologies are profoundly reshaping the form of global media content and the structure of the industry ecosystem. UWA has always upheld the principles of openness, collaboration, innovation, and shared success, and has continued to promote the development of UHD standards and industrial applications represented by Vivid technologies. In recent years, UWA has actively expanded its international network, appearing at major global industry platforms including IBC, BroadcastAsia, APOS, Series Mania, the Cannes Film Festival, and IFA Berlin. Through multi-level exchanges with global media organizations, technology companies, content platforms, and industry bodies, UWA has continued to promote deeper mutual learning and integration between China’s UHD technologies and the global industry ecosystem.
The event was held at UHD Audio & Visual Jing’an · π Space, an innovation space developed by Shanghai Daning Assets Management Group, a state-owned enterprise affiliated with Jing’an District and the urban service operator of the Daning functional area. With a total floor area of approximately 7,400 square meters, the space is positioned as an international innovation hub focused on UHD, AI, and next-generation audio-visual content creation. It integrates technology showcase, interactive experience, industry cooperation, and content incubation. At the beginning of the event, guests watched the π Space promotional video and, guided by Wang Yue, representative of π Space, gained an in-depth understanding of its systematic layout in UHD audio-visual industry display, AI metaverse experiences, digital content incubation, and industry ecosystem aggregation.
Guests then visited the UWA Shanghai Ecosystem Cooperation Center, where they experienced HDR Vivid, Audio Vivid, and their diverse application scenarios in an immersive setting. Jointly developed by UWA and Daning Group, the center serves as an important platform for promoting China-developed UHD audio-visual technologies and the Vivid ecosystem. It integrates technology R&D, scenario verification, standard development, and ecosystem aggregation. Covering approximately 300 square meters, the immersive experience space includes a large-space audio-visual experience area, a home entertainment environment, an automotive UHD technology showcase area, and a digital wellness zone. Together, these areas establish a full-chain technical verification system from content production to hardware tuning, forming a closed-loop ecosystem of “technology R&D — scenario testing — industrial transformation.”
In the home entertainment experience area, UWA ecosystem expert Jichuan provided a detailed introduction to the application of HDR Vivid and Audio Vivid in home entertainment scenarios, demonstrating how UHD image quality, richer color gradation, and immersive spatial audio can significantly elevate the home audiovisual experience. In the automotive UHD technology showcase area, guests experienced the innovative application of Vivid technologies in smart cockpits through a real-vehicle model and in-car audiovisual system, covering in-car entertainment, spatial audio, and immersive entertainment experiences. Jason Ling, Director of Automotive Ecosystem at UWA, noted that the showcase area is designed not only for end-user experience, but also with R&D tuning and standard testing capabilities, providing important technical support for in-car audiovisual system development and standard verification.
In connection with the home entertainment scenario, guests also experienced a breakthrough UHD technology: 3D viewing. Through AI technology, traditional 2D content can be converted into 3D in real time, delivering an on-site 3D viewing experience. Guests agreed that the maturity of this technology will further promote the application of in-car 3D experiences, drive UHD content consumption through a low-cost and high-supply innovation model, and support the upgrading of industry quality.
During the industry sharing and content release session, Kevin Guo, UWA Senior Director of Ecosystem Development, gave a systematic presentation on the global Vivid ecosystem, industrial applications, and cinema ecosystem development. He noted that Vivid technologies have evolved from individual technical standards into a multi-scenario integrated application system, covering key areas such as content production, terminal display, home entertainment, automotive cockpits, cinema projection, and international communication. As collaboration across the upstream and downstream industry chain continues to deepen, HDR Vivid and Audio Vivid are increasingly becoming key technological links connecting content, devices, scenarios, and user experiences.
The international premium content showcase was one of the highlights of the event. Olivier Chiabodo, UWA European Vice President and Founder & CEO of The Explorers, shared the organization’s cooperation with UWA in the field of UHD nature and cultural tourism documentaries. He highlighted their joint creative practices around projects such as Amazing China, presenting the unique beauty of China’s nature, culture, and technology to global audiences through ultra-high-definition imagery.
A major highlight of the event was the premiere of the Brazil-themed cultural tourism documentary trailer Connecting Mountains and Seas with Light and Shadow. Set against the backdrop of the 2026 China-Brazil Cultural Year, the film uses documentary imagery as a bridge to connect China and Brazil, vividly presenting the vitality of the two countries’ natural landscapes, cultural heritage, and cultural exchanges. Empowered by both HDR Vivid and Audio Vivid, the film achieves a significant enhancement in image depth, color performance, and spatial audio, offering a more immersive and emotionally engaging expression model for cultural tourism content and international communication.
The event served not only as a showcase of cutting-edge UHD audiovisual technologies, but also as a deep dialogue with the international content ecosystem. During the networking session, content institutions, media platforms, and industry partners from different countries and regions engaged in practical discussions around content co-creation, technology application, cultural tourism communication, film and television distribution, and ecosystem building. Participants shared their business directions and cooperation needs in areas such as film and television production, documentary distribution, OTT platforms, cultural tourism video content, and international collaboration, laying a solid foundation for future cross-regional and cross-sector innovation.
As a standards and industry organization with significant international influence, UWA has remained committed to promoting the development of UHD audio-visual technologies from standard formulation to industrial application, and from Chinese practice to global collaboration. Looking ahead, UWA will continue to take the Vivid technology ecosystem as its core, working with global content institutions, technology companies, terminal manufacturers, platform partners, and industry organizations to promote the large-scale implementation of UHD audio-visual technologies across film and television, cultural tourism, automotive, home entertainment, cinema, and other scenarios. Together, these efforts will help the global audio-visual industry move toward a new stage of higher quality, stronger immersion, and broader connectivity.
From May 28 to 31, 2026, the IFTT 2026 “Sound Creates the Future” Technology Conference was successfully held at the China Import and Export Fair Complex in Guangzhou. The event was hosted by the China Association of Recording Engineers, supported by the UHD World Association, and co-organized by Prolight + Sound Guangzhou.
Held alongside the 24th Prolight + Sound Guangzhou, the conference centered on Audio Vivid and created the Vivid Immersive Park, featuring immersive scenarios such as the Sound Healing Island, In-Car Audio Cabin, Home Audiovisual Space, and Immersive Performance Stage. It showcased the application of spatial audio across in-car entertainment, home audiovisual systems, live performance, content production, health and wellness, and other fields.
Full-Scenario Experiences Showcasing the Potential of Audio Vivid
As a key highlight, the In-Car Audio Cabin presented six mass-produced vehicle models equipped with Vivid audiovisual technology, including NIO ES9, NIO ES8, EXEED EX7, EXLANTIX ET, AITO M9, and VOYAH Dreamer. Visitors experienced immersive content from platforms such as Himalaya, NetEase Cloud Music, iQIYI, Tencent Video, Huawei Video, and Huawei Music through multi-speaker in-car sound systems.
Today, Vivid technology has been adopted by 21 automotive brands across 50 vehicle models, with more than 2 million vehicles equipped, becoming a mainstream solution for upgrading intelligent cockpit audiovisual experiences.
In the Home Audiovisual Space, BWOS presented six product families for home and in-car applications, and launched its new Audio Vivid home smart speaker all-in-one 430, demonstrating the commercial potential of the Vivid audiovisual ecosystem.
The Sound Healing Island, built on Audio Vivid technology, brought together Shanghai Chefcable, 797 Audio, BVE Multi-sensory Music & Digital Healing Hub, Racpro, and other partners to create an immersive healing space integrating acoustic capture, signal transmission, sound field reproduction, and multi-sensory interaction. The experience combined spatial audio with wellness applications, offering audiences a new form of soothing and immersive listening.
Full-Chain Technologies Building the Audio Vivid Production Ecosystem
The conference also featured an Audio Vivid content production area, where ACE, DMT, YeahTone, ZDGK, RFT, EMX, and other companies presented solutions covering audio acquisition, production, broadcasting, transmission, and playback.
Highlights included immersive audio production systems, 5.1.4 and 9.1.6 production workflows, cloud-based Audio Vivid distribution, HOA 3D sound microphones, and loudspeaker solutions compliant with Audio Vivid standards. Together, these technologies demonstrated a complete Audio Vivid production ecosystem and supported the standardization and industrialization of spatial audio.
Immersive Performance Stage Brings Together Forums, Performances and Talent Development
As the core activity venue of the Vivid Immersive Park, the Immersive Performance Stage hosted a series of forums, live performances, training sessions, work showcases, and achievement releases.
The Spatial Audio Ecosystem Forum gathered industry experts, enterprise representatives, and academic scholars to discuss spatial audio standards, in-car audiovisual experiences, home cinema, and 3D sound pickup. Immersive live performances, including string quartet and traditional Chinese music sessions, demonstrated the appeal of Audio Vivid in live production.
The event also featured technical training on Audio Vivid workflows, outstanding 3D sound works from the 2025 Sound Design and Works Innovation Skills Competition, and the IFTT 2026 Theme Ceremony, including the 10th anniversary celebration, strategic cooperation signing, new product launches, and awards for the Audio Vivid Creation Competition.
Ecosystem Collaboration Accelerates Spatial Audio Development
With Audio Vivid as the connecting link, IFTT 2026 brought together terminal manufacturers, technology companies, content platforms, research institutions, and universities, forming a full ecosystem covering technology R&D, scenario implementation, content creation, and talent development.
From in-car entertainment to home cinema, from professional production to sound healing, IFTT 2026 demonstrated China’s growing strength in spatial audio and promoted the ultra-high-definition audio industry toward broader scenarios, higher quality, and intelligent development.
Looking ahead, as Audio Vivid technology continues to evolve and its ecosystem becomes more mature, spatial audio will further expand into mobility, home entertainment, culture and tourism, media, healthcare, and wellness, bringing users more immersive, realistic, and emotionally engaging listening experiences.
