As the golden autumn ushers in a new season, we gather for this remarkable industry event. To pool UHD industry resources, deepen cross-sector collaboration, accelerate the innovation and real-world implementation of UHD audio-video technologies, and build a world-leading industrial ecosystem, 2026 UWA SUMMIT will be hosted at Futian Convention & Exhibition Center, Shenzhen this autumn.
Under the theme “Boundless Vivid·Collective Intelligence”, the summit presents a rich lineup of activities, including the UWA Council Meeting, Keynote, multi-theme ecosystem sub-forums, international seminars, working & task group sessions, industrial ecosystem experience exhibition, Vivid Music Festival and Vivid Night. It serves as a high-end platform for technical exchange, inspirational dialogue and industrial partnership-building.
We sincerely invite you to attend and participate in the following activities:
Attend the 2026 UWA SUMMIT Main Forum at 2:00 PM on October 21;
Attend the Splendid Night at 5:30 PM on October 21;
Visit the “2026 UWA Ultra-High-Definition Industry Ecosystem Experience Exhibition.”
From September 11–14, IBC2026 (International Broadcasting Convention) was held at RAI Amsterdam, drawing industry players from over 170 countries and regions across broadcast, content, streaming, AI, and next-gen media technology.
UWA (UHD World Association) appeared under the theme “Boundless Vivid · Collective Intelligence,” presenting its Audio Vivid / HDR Vivid technology system and broader UHD ecosystem, while deepening ties with global standards bodies and partners to bring Chinese UHD technology onto the world stage.
A Full Picture of the Vivid Ecosystem
The booth was organized around four pillars — Content, Technology, Standards, and Ecosystem. Technology highlights included Audio Vivid, HDR Vivid, Spatial Vivid, and Cinema Vivid, plus frontier spatial-media tech like 3D Gaussian Splatting (3DGS). On standards, UWA continues aligning Vivid technology with international frameworks across production, encoding, transmission, and display. Applications on display spanned mobile, smart cabins, home entertainment, cinema, broadcast, tourism, and healthcare.
Expanding the International Circle
UWA engaged with SMPTE, EBU, and DVB on standards coordination, and with the Colorist Society International (CSI), Alliance for Open Media (AOMedia), and Professional Video Alliance (PVA) on global collaboration. Talks with companies including Avid, Mimic Productions, Vivid Manta, audioXpress, TURKSAT, Appning, Greening of Streaming, Astro, Bridge Technologies, SET, and Spin Digital explored compatibility and joint projects, with some expressing interest in joining the UWA ecosystem directly.
Member Innovations on Display
BOSMA debuted its VEGA H2 6K full-frame camera in Europe, with native HVS switching, ToF autofocus, and a built-in electronic ND filter.
Jupiter SR showed 65″ and 43″ spatial reality/light-field displays using AI-based 2D-to-3D conversion.
NDT presented UHD broadcast infrastructure, sports-event broadcast solutions, and an AI-powered lightweight livestream system usable with just a phone and tablet.
UHD Audio & Visual Jing’an · π Space, a leading hub for immersive UHD innovation in Shanghai, showcased its approach to content creation and incubation.
Advancing Vivid’s Global Integration
As UHD moves beyond resolution into HDR, immersive audio, spatial media, and AI-driven production, UWA continues advancing Audio Vivid, HDR Vivid, and Spatial Vivid internationally through standards collaboration, joint testing, and partnerships — shifting from “technology showcasing” toward jointly building standards and ecosystems. UWA also hosted a Networking Reception, “A Vivid Glimpse Beyond Limits with UWA,” bringing together members and partners worldwide.
Vivid Without Boundaries, Intelligence Without Limits
IBC2026 marked another milestone in UWA’s international journey. UWA will keep deepening international partnerships, helping members reach international markets, and connecting UHD practices globally.
Recently, the flagship MPV Maextro V800 from HarmonyOS Smart Driving and Huawei’s all-scenario new release, the MateBook Fold, both launched at a major joint event, once again raising the bar for high-end terminal experiences. Behind both products lies a shared foundational technology: Audio Vivid and HDR Vivid — two ultra-HD audiovisual standards under the Vivid brand that anchor the immersive sound-and-vision core of both flagship products, extending Vivid technology deeper into vehicle cabins and portable consumer devices alike.
As cars evolve beyond mere transportation into a “third living space” that extends daily life and soothes emotions, the Maextro V800 offers a solution that blends technological sophistication with human warmth.
The new model is equipped with the HUAWEI SOUND ULTIMATE Yueting Fei sound system, built on a hardware acoustic foundation of 41 speakers. Relying on Audio Vivid’s AI-based audio decoding standard, it breaks free from traditional sound-channel constraints, giving each sound object its own independent spatial position and dynamic motion trajectory — achieving true 360-degree, top-to-bottom, all-direction spatial immersion that closely mirrors real-world sound.
Building on Audio Vivid’s underlying capabilities, the Maextro V800 team partnered with Shanghai Conservatory of Music, integrating neuroacoustics and multi-sensory linkage technologies to create the industry’s first in-car full-frequency vibration system. Spanning four dimensions — spatial audio, lighting rhythm, seat vibration, and cabin environment adjustment — the system offers three customizable emotional modes: deep relaxation, focused wakefulness, and joyful stress relief.
Deep Relaxation Mode: Uses soft, three-dimensional soundscapes to soothe the nervous system; passengers’ average heart rate can drop by up to 10bpm, enabling effective rest during commutes.
Focused Wakefulness Mode: Directional spatial audio precisely boosts alertness, improving the driver’s clarity index by over 25%, helping drivers quickly enter a focused working state before their journey.
Joyful Stress-Relief Mode: Surround, three-dimensional audio effects dissolve fatigue, boosting users’ sense of pleasure by over 28%, releasing everyday stress with a single tap.
Audio Vivid here is no longer just an acoustic technical spec — it’s designed to give the car cabin its own sense of emotional healing, marking a leap for automotive acoustics from simply “hearing sound” to “healing through sound,” and setting a new industry benchmark for Vivid technology in smart vehicle cabin scenarios.
If the Maextro V800 redefined “hearing,” then the new MateBook Fold redefines “seeing.”
This flagship foldable laptop features an 18-inch dual-layer OLED flexible display — the world’s largest of its kind — packed with premium specs: a 92% ultra-high screen-to-body ratio, 3.3K high resolution, a 2,000,000:1 extreme contrast ratio, and 1600 nits of peak HDR brightness.
What unlocks the full potential of this top-tier screen is HDR Vivid technology. Through adaptive frame-based color adjustment, the screen can identify on-screen content in real time and dynamically match brightness, color rendering parameters, and P3 wide-gamut adaptive color management — whether for streaming media, flat design work, or professional video editing — faithfully reproducing image layers, true-to-life color, and the original creative intent of content creators, striking a balance between everyday entertainment and professional creative demands. This achievement marks a major breakthrough for Vivid technology in large-screen office devices.
From the flagship MPV cabin acoustics of HarmonyOS Smart Driving to the flagship foldable laptop’s imaging, Vivid technology continues to expand its coverage, powering diversified consumer scenarios from high-end folding devices to everyday consumption with distinctive, top-tier experiences. Going forward, UWA will continue to work with partners across the industry chain, using Vivid as its core link to enrich immersive audiovisual experiences across smart living scenarios, and joining hands to draw a new blueprint for high-quality development in the ultra-HD industry.
For years, wall-mounted TVs have chased “thinner” designs, often at the cost of picture and sound quality. The newly launched Changhong Wall TV D7S (65″/75″/85″) shows that it no longer has to be a trade-off — combining a true six-sided full-flat design with dual HDR Vivid and Audio Vivid certification, developed in close technical partnership with UWA.
Six-Sided Full Flatness: Unlike most wall TVs that only flatten the front panel, the D7S achieves a genuine six-sided flat form at just 3.9mm thick, using concealed magnetic mounts, an 8mm ultra-thin bracket, third-generation gallium nitride (GaN) power supply, and detachable cable management — eliminating the usual bulky “hump” and exposed wiring.
Vivid Certification: HDR Vivid uses frame-by-frame dynamic metadata to deliver more accurate contrast and color in dark and bright scenes, with MiniLED zone control and 98% DCI-P3 color coverage. Audio Vivid delivers immersive 4.1.2-channel spatial sound across seven independent sound units, up to 105W output, with rich, structured, high/mid-frequency clarity.
Changhong × HiSilicon: Loon Sound Effect 2.0 — Changhong and HiSilicon jointly developed this audio system to solve the weak-bass problem common to ultra-thin TVs, using separated sub-bass modules paired with the Hi-Wave acoustic mesh, AI voice interaction, and surround-speaker connectivity for a fuller, more coherent sound field.
Real-World Performance: Skin tones render naturally under HDR Vivid, and 4.1.2 spatial audio tracks footsteps and ambient sound with precise directionality — delivering true home-theater immersion without extra hardware.
As the wall-TV category shifts focus from “who’s thinner” to “who’s more complete,” the D7S — through Changhong and HiSilicon’s collaboration and UWA’s Vivid standards — shows that ultra-thin design and premium audiovisual quality can coexist, setting a strong reference point for the industry.
Recently, the Soda Music car-infotainment version officially launched, now fully supporting Audio Vivid spatial audio technology. Several mainstream vehicle models — including HarmonyOS Smart Driving models and Xiaomi — have already completed OTA compatibility updates, allowing drivers to download the Soda Music car version from the app marketplace and immediately experience the exceptional sound quality delivered by Audio Vivid. Soda Music has also launched an “Audio Vivid” playlist, covering pop, easy listening, and other genres to suit different drivers’ listening preferences. The car-infotainment version will continue rolling out to more vehicle models, including Li Auto, in the future.
As China’s first music platform built around single-track recommendations as its core experience, Soda Music is dedicated to creating a “listen anytime, understands what you want to hear” streaming experience. Powered by Douyin’s recommendation algorithm and tailored to user habits, the platform delivers precise music suggestions, making the car version even more focused on “driving, listening to what you want to hear.” This newly launched car version supports Audio Vivid technology, giving vocals, instruments, and ambient sound each their own distinct space with rich, detailed clarity — turning every drive into an immersive listening journey.
To fully adapt to the acoustic environment of a vehicle cabin, Soda Music partnered technically with the World Ultra HD Video Industry Alliance (UWA), connecting the entire Audio Vivid pipeline from content encoding to in-car decoding and playback. UWA provided the technical standards, terminal compatibility specifications, and technical support.
From now through September 30, 2026, drivers and passengers are invited to step into the cabin and experience it firsthand — capturing photos or videos featuring the Soda Music car version’s Audio Vivid spatial sound experience (steps: open the Soda Music car version, select “Immersive Panoramic Sound – Audio Vivid” under audio settings, and play a track), then posting them to the comment sections of related content on the official UWA and Vivid accounts (including UWA’s Weibo, Douyin, and Vivid’s Weibo and Xiaohongshu). Participants will have a chance to win a Soda Music SVIP monthly membership, while experiencing the immersive in-cabin audiovisual enjoyment brought by 3D Audio Vivid.
This collaboration between Soda Music and UWA marks an important breakthrough in the coordinated innovation between content platforms and ultra-HD audio standards, as well as a key milestone in scaling Audio Vivid technology’s adoption in vehicles. From content supply and technical adaptation to terminal deployment, both sides are working together to bring drivers and passengers a more immersive, warmer in-car music experience. Going forward, UWA will continue its close collaboration with Soda Music, working alongside in-vehicle industry partners to advance the upgrade of immersive cabin audiovisual experiences.
The UHD World Association (UWA) will participate in IBC 2026, one of the world’s leading events for the media, entertainment and technology industry, taking place from 11–14 September 2026 at RAI Amsterdam.
Under the theme “Boundless Vivid. Collective Intelligence.”, UWA will showcase the latest advancements in immersive audiovisual technologies, global standards and ecosystem collaboration, highlighting how innovation is driving the future of content creation, distribution and user experiences.
Visitors to Booth 3.C48 will discover:
Audio & HDR Vivid and Spatial Vivid technologies and their latest industry deployments
The latest progress in UWA global standards and international collaboration
End-to-end ecosystem applications spanning on-the-go, automotive, home entertainment, cinema, production tools and spatial media
Live demonstrations and showcases from UWA ecosystem partners
As a global industry and standards organization, UWA continues to bring together technology providers, content creators, broadcasters, device manufacturers and ecosystem partners to accelerate the adoption of next-generation UHD audiovisual technologies worldwide.
In addition, UWA will host a Networking Reception during the exhibition on the afternoon of 12 September at our booth in IBC 2026, providing an opportunity for partners and industry professionals to exchange ideas, strengthen collaborations and explore future opportunities.
We warmly invite industry partners, members and visitors to join us at Booth 3.C48 and experience the future of immersive media at IBC 2026.
On July 25, 2026, the global launch event for the Fulwin A9, themed “Setting Off Toward a Better Life,” was held at the Chengdu Science Fiction Museum. Designed with an aerodynamic aesthetic, the new car combines a sporty stance with a refined, elegant coupe-sedan silhouette, blending design with cutting-edge technology. The vehicle features Vivid technology, delivering an immersive in-cabin audio experience for a completely new level of quality travel.
At the launch event, several new Fulwin A9 models were unveiled. The car is equipped with a 23-speaker AI sound system, creating a 7.1.4.2 spatial audio field. The Audio Vivid fully unlocks the potential of this advanced in-car audio system, while its large-scale content ecosystem provides users with a rich, high-quality range of audio sources. Through deep integration of hardware and software, Audio Vivid delivers full, richly detailed, and dynamic sound, with music flowing naturally through the cabin for a heightened sense of presence and emotional impact. Users can open apps like NetEase Cloud Music or Ximalaya to instantly enjoy high-fidelity spatial audio content and audiobooks, each time experiencing a genuinely immersive listening experience. With its spacious cabin built for young drivers pursuing a better life, the Fulwin A9 turns the cabin into a private retreat. Whether during a daily commute, a quick break, solo relaxation, or a family road trip, the Fulwin A9 offers an immersive audiovisual companion for every journey.
The event also featured a dedicated immersive audiovisual experience zone, allowing guests to fully experience the spatial audio effects made possible by Audio Vivid, paired with atmospheric lighting design. Many guests stopped to listen closely and take in the experience, getting a firsthand feel for the same enveloping, immersive sound found in the actual vehicle cabin.
To date, Vivid’s in-car audio technology has been adopted across 58 vehicle models from more than 25 automotive brands. Looking ahead, UWA will continue deepening its collaboration with Chery and other industry partners, further advancing in-car UHD audio technology to accompany every user with premium sound on the road ahead.
As the FIFA Club World Cup 2026 captivates audiences worldwide, China Mobile Migu, the tournament’s official rights holder in China, continues to elevate the viewing experience with HDR Vivid technology. Together with the UHD World Association (UWA), Migu is advancing the UHD video ecosystem and delivering more immersive sports broadcasts while continuing to drive the adoption of HDR standards.
Continuous Technology Evolution: HDR Vivid Debuts at the FIFA Club World Cup
Since first applying HDR Vivid to the live broadcast of major international sporting events in the UEFA Euro 2020, China Mobile Migu, as one of UWA’s core members, has successively delivered HDR Vivid coverage of the FIFA Club World Cup 2025 and the FIFA World Cup Qatar 2022. The FIFA Club World Cup 2026 marks another major milestone, with HDR Vivid production and broadcasting solutions now fully matured.
(Image: Migu Video)
This year’ s tournament is being held across 16 distinctive stadiums in the United States, Canada, and Mexico, where widely varying indoor and outdoor environments, as well as changing weather and lighting conditions, present significant challenges for UHD production. Leveraging dynamic metadata, scene-by-scene optimization, and intelligent image processing, HDR Vivid enables significant enhancements to color reproduction, contrast, and image detail. From stadium lighting and pitch textures to players’ expressions, grass, and crowd reactions, every detail is preserved, providing viewers with a highly immersive experience.
(Image: Migu Video)
Building on years of technological innovation, China Mobile Migu has continuously optimized its HDR Vivid production workflow. From the Beijing 2022 Winter Olympics, to the FIFA World Cup Qatar 2022, the UEFA European Championship, and now the FIFA Club World Cup 2026, HDR Vivid has progressed to provide strong technical support for the broadcast of major international sporting events.
Cross-Industry Collaboration: UWA Builds an Open HDR Vivid Ecosystem
HDR Vivid has achieved large-scale application in international football broadcasts through collaborative effort across the UWA ecosystem.
To date, HDR Vivid has built a mature ecosystem, with 153 UWA member organizations spanning the entire value chain, from content production and tools to platforms, codecs, chipsets, and devices. More than 100 chipsets from over 10 companies natively support HDR Vivid, while over 40 companies have certified 415 products across seven categories, covering 1,369 device models and establishing a complete commercial ecosystem. Driven by the rollout of UHD channels and operator set-top box procurement, the HDR Vivid standard has been adopted by 4K UHD channels in Shenzhen, Hunan, and Shanghai, and made a mandatory requirement for operators’ set-top boxes. Leading OTT platforms, including Migu Video, have also adopted HDR Vivid, while major international football tournaments have become benchmark scenarios for standards implementation and validation.
Industry Value: HDR Vivid Redefines the Quality Standard for Sports Broadcasting
China Mobile Migu is the world’s only video platform to have commercially deployed end-to-end HDR Vivid at scale across multiple editions of premier international football tournaments. Its deployments at the Winter Olympics, the Olympic Games, multiple FIFA World Cups, the UEFA European Championship, and the FIFA Club World Cup have established HDR Vivid as a new benchmark for UHD sports broadcasting.
Compared with conventional static HDR, HDR Vivid uses intelligent multi-stage tone mapping to optimize shadows, mid-tones, and highlights, preserving richer contrast and finer detail in fast-moving sports while ensuring consistent image quality across devices through dynamic metadata.
From the FIFA World Cup Qatar 2022 to the FIFA Club World Cup 2025 and the FIFA World Cup 2026, China Mobile Migu has continuously refined HDR Vivid through the world’s premier sporting events. This independently developed dynamic HDR solution delivers immersive viewing experiences while showcasing the strength of China’s UHD standards and industry ecosystem.
Viewing Tip: The FIFA World Cup 2026 Finals is about to kick off, watch it live on Migu Video and switch to “Premium UHD – 4K HDR Vivid” for immersive 4K HDR viewing with dynamic lighting and a billion-color wide color gamut.
The 2026 APEC Digital Technology Week, part of the APEC Digital Week series, is being held in Chengdu from July 16 to 29. As a flagship event of APEC China 2026, it brings together government, industry, and academic representatives from APEC economies to exchange ideas on the digital economy, artificial intelligence, and audiovisual technologies, while showcasing regional digital innovation and exploring new opportunities for collaboration. From July 15 to 23, the UHD World Association (UWA), together with Huawei, Future Vision Industry Innovation Center (Shenzhen), Bosma, and BWOS, is showcasing the Audio Vivid immersive audio standard, an AI-powered 3D audiovisual solution, AR smart wearables, and 6K professional imaging equipment. Together, these innovations demonstrate China’s mature UHD audiovisual ecosystem, spanning standards, devices, and industry collaboration.
A Diverse Showcase Across Home Entertainment, AR Wearables, and Professional Imaging
The UWA booth features four showcase areas, including immersive home entertainment, AI smart glasses, AR wearables for outdoor safety, and 6K professional imaging, presenting an integrated ecosystem of standards, devices, content, and applications through flagship innovations from participating member companies.
Huawei × Yuanxiang: Commercial Audio Vivid Solution Demonstrates the Industrialization of China’s Immersive Audio Standard
The booth’s centerpiece combines a 110-inch Huawei Smart Screen + the Yuanxiang 430 Series Smart Speaker to demonstrate the commercial deployment of HDR Vivid and Audio Vivid. As the world’s first consumer smart speaker to commercially support Audio Vivid, the Yuanxiang 430 Series marks a major milestone in bringing China’s immersive audio standard from the laboratory to large-scale consumer adoption, allowing visitors to experience immersive spatial audio in a complete audiovisual setup.
Future Vision Industry Innovation Center: AR Smart Wearables Expand the Boundaries of Human-Computer Interaction
The Future Vision Industry Innovation Center showcases two innovative AR glasses designed for business and outdoor applications, redefining human-computer interaction across different scenarios:
1. ROKID GLASSES AI Smart Glasses: Designed for all-day use, the glasses support real-time face-to-face translation in 89 languages, first-person HD image capture, an AI teleprompter, and navigation, breaking down language and interaction barriers for cross-border business, remote collaboration, and everyday productivity.
2. CYBERSIGHT AR Sports Glasses: Designed for cycling and running, the glasses introduce a new standard for outdoor safety with an industry-first rear vehicle warning system. It combines a high-contrast HUD with AI-powered environmental awareness, displaying real-time alerts, heart rate, pace, navigation, and other key metrics directly within the user’s field of view, providing intelligent safety and immersive data interaction in outdoor environments.
BOSMA VEGA H2: 6K Imaging Redefines Professional Content Creation
The BOSMA VEGA H2 is the world’s first camera to support seamless switching between landscape and portrait shooting, bridging the gap between traditional live broadcasting and mobile-first content creation. A single device offers an integrated solution for short-form video, cultural tourism livestreaming, and professional filmmaking while advancing UHD content production capabilities.
End-to-End AI 3D Audiovisual Solution Ushers in a New Era of UHD 3D Experiences
Beyond hardware demonstrations, UWA is also showcasing its next-generation AI-powered end-to-end 3D audiovisual solution, developed in collaboration with ecosystem partners and open for cooperation with organizations across the Asia-Pacific region. Powered by advanced AI-generated 3D content technology, the solution addresses the shortage of high-quality 3D content and has already been adapted for leading TV brands, including TCL and LG. A dedicated 3D content zone is now available on Migu Video, supported by UWA’s standardized 3D production tools that connect AI content creation, network distribution, and home large-screen playback. Together, they deliver a complete end-to-end workflow, bringing immersive 3D viewing into the homes.
Leveraging the APEC Platform to Deepen Asia-Pacific Cooperation in Audiovisual Innovation
The 2026 APEC Digital Technology Week provides UWA with a platform to showcase China’s independently developed UHD audiovisual technologies and promote ecosystem collaboration across the Asia-Pacific. Guided by continuous standards development, ecosystem building, and international cooperation, UWA has established mature UHD audiovisual solutions based on its internationally recognized HDR Vivid and Audio Vivid standards.
The event also serves as a platform for technical exchange, standards cooperation, and industry collaboration with governments, enterprises, and organizations across APEC economies. Through these efforts, UWA aims to accelerate the adoption of China’s UHD audiovisual standards across the region and foster the coordinated development of the global UHD audiovisual industry. Visitors are warmly invited to experience the UWA exhibition and explore the future of the industry together.
The UHD World Association (UWA) and the World AI Eyewear Alliance (WAEA) have maintained a close strategic partnership, working together to advance technological innovation, ecosystem collaboration, and the global development of the audiovisual industry.
As IFA 2026 prepares to open in Berlin, Germany, WAEA will once again present WAEA@IFA 2026, an integrated international platform dedicated to AI eyewear and future audiovisual technologies.
Building on the partnership between UWA and WAEA, UWA is pleased to invite its member organisations to participate in the Future Audiovisual Zone (FAVZ) and the Future Audiovisual Summit (FAVS). Through exhibitions, product demonstrations, industry discussions, and international networking, participating members will have the opportunity to showcase their latest technologies, products, solutions, and ecosystem achievements to global audiences.
Future Audiovisual Zone (FAVZ)
The Global Showcase for AI Eyewear Innovation4–8 September 2026
Located in Hall 5.2, FAVZ will become the only dedicated AI eyewear exhibition zone at IFA.
The pavilion will showcase:
AI Smart Glasses
AR/VR Devices
Optical Display Technologies
AI Audiovisual Solutions
Smart Wearables
Digital Health Technologies
Sports Technologies
Supply Chain Innovations
Participants will gain direct access to international buyers, retailers, distributors, and strategic partners.
Future Audiovisual Summit (FAVS)
A Global Platform for Industry Leadership6 September 2026 | 14:30 – 17:30
Building the Global AI Eyewear Ecosystem Through Technological Innovation
The summit will convene:
Vision science experts
AI eyewear industry leaders
International standards organizations
European retail executives
Technology innovators
Key topics include:
Technology standards
Market access
Ecosystem collaboration
International expansion strategies
Industry best practices
Participants may join keynote sessions and panel discussions to strengthen their international influence and establish strategic partnerships.
Other WAEA@IFA 2026 Programmes
XR Global Product Launch
3 September 2026 | IFA Day 0
Co-organised with ShowStoppers, the XR Global Product Launch will serve as a dedicated international launch platform for XR and AI eyewear brands entering the European market.
The programme will provide participating companies with:
Dedicated product launch opportunities for flagship products and European market strategies
One-to-one engagement with international media, content creators, retailers, distributors, and industry experts
Immersive product demonstrations and hands-on experience areas
Media interview opportunities and additional support for global content distribution
As the only dedicated launch programme at IFA focused on XR and AI eyewear, the event aims to help participating brands strengthen international visibility, secure media exposure, and build connections with European channels and industry partners.
Participation opportunities include exhibition spaces of different sizes, product launch and media packages, summit speaking opportunities, investor pitch sessions, and strategic partnership programmes. Availability is limited and participation will be allocated on a first-come, first-served basis.
TechX Pitch
6 September 2026 | 09:30–13:00
Evolving from the NEXT Star Innovation Competition launched in 2025, TechX Pitch is designed as an international innovation and investment platform for AI eyewear, future audiovisual technologies, and AI hardware projects.
Key opportunities include:
Direct engagement with European venture capital firms, global corporate investors, and specialised industry funds
Potential investment matchmaking of up to RMB 5 million for selected projects
Access to market development, technology partnerships, and cross-border incubation resources
Opportunities to connect innovative technologies with international capital and industry applications
The programme aims to help emerging companies access global investment networks, accelerate European market entry, and support the international commercialisation of innovative technologies.
WAEA@IFA 2026 Programme Schedule
3 September 2026 | Messe Berlin, Berlin, Germany XR Global Product Launch — Co-organised with ShowStoppers, this event provides a dedicated international launch platform for XR and AI eyewear brands.
4–8 September 2026 | Hall 5.2, Messe Berlin Future Audiovisual Zone (FAVZ) — A dedicated exhibition zone showcasing AI eyewear and next-generation audiovisual technologies, and a key area of cooperation between UWA and WAEA.
6 September 2026, 09:30–13:00 | IFA NEXT Lab, Hall 25, Messe Berlin TechX Pitch — An international roadshow connecting innovative AI eyewear, audiovisual, and AI hardware projects with global investors and industry resources.
6 September 2026, 14:30–17:30 | Messe Berlin, Berlin, Germany Future Audiovisual Summit (FAVS) — A global industry forum on technology standards, ecosystem collaboration, market access, and international development, jointly supported by UWA and WAEA.
Contact Us Winsy Fung Exhibition Operations Director 📞 +86 183 0209 6864 📧 winsy.fung@thewaea.org
Join Us in Berlin Together, let’s shape the future of AI eyewear. WAEA@IFA 2026 is more than an event. It is a platform where technology companies, innovators, retailers, investors, and industry leaders come together to build the next generation of AI-enabled experiences. See you in Berlin.
